My one goal in life has always been to amuse myself.
But I get caught up in causes. Keeps me up so late at night that I don’t know what mornings are. Breakfast for me is at noon.
Night owl that I am, I often tune into sports as a way to decelerate from the heat of what I read and write into the slow cruise of watching games.
On the west coast, Boston teams play late into the night, and most other fans complain. I wish all their games were played there.
Works very well for me. If the game is dull or lopsided, it will lull me to sleep. Not one to live or die on the outcome, I can click it off anytime.
And then there are the ads, oh, the ads, yes, the ads, um, the ads! In recent years, there’s been a constant late-night pitch for drugs to cure this, ease that, remove something unwanted, restore something lost, smooth the skin, soothe an inflammation, stop an infection, enhance memory, strengthen… Well, you know…
Some require prescriptions, in some cases quite expensive, and not entirely covered by insurance. Others are over-the-counter, advertised like another candy bar you might find in a counter twixt Twixt and Twizzlers.
The names are always contrived and mostly in three clashing syllables so they sound like a list of entrees on a menu in a restaurant that serves robots:
Ozempic, Farxiga, Bimzelx, Eliquis, Latuda, Humira, Qunol, Dupixent, Ponvory, Mounjaro, Skyrizi, Biktarvi, Jarvgackey, Zamboni, Bonspuri, Trumbecile, Foxstacy, Magaron, and on and on. If your insurance covers just two syllables, there’s Rinvoq; if you’re a Republican donor and can splurge on four with your fat tax break, have an Iberogast while you laugh at suckers and losers who cannot afford medical care.
With its spectacular dance numbers, Jardiance would be the special served at an AI dinner theatre.
And for fast food, there’s Viagra, Cialis, and Bentcarrot.
Not one of them ever caught my interest. And I purposefully made that point to my doctor before asking for her opinion of the idiotic names. She laughed at the question, but changed the subject:
What about the disclaimers?
Should have expected a doctor to be more alert to possible harm than to comic coating. Knowing that I write for a newspaper, she urged me to heed instead the endless possibilities to which manufacturers admit—all while showing wonderful scenes of hiking, sailing, surfing, dancing, camping, playing games, rock-climbing, horse-riding, scuba-diving, sky-diving, feasting with family, entertaining friends, patting dogs, cuddling with… Well, you know…
We watch all those smiles and laughs while an accelerated tape admits that what they are selling may cause migraine headaches, diarrhea, vomiting, slurring speech, tingling in the extremities, stiffness in the joints, dizziness, despair, delusion, delirium, dementia, depravity, disorientation, memory loss, suicidal thoughts, and stupidity as profound as voting for politicians looking to cut Social Security, Medicare, Medicaid, cancer research, medical accessibility, occupational safety, farm assistance, weather tracking, emergency response, food and drug inspections, clean air and water, and on and on.
She’s right, of course. Risking people’s health and sanity is a bit more of a crime against humanity than ridiculous, formularized robot names. But, dammit, why can’t I just laugh at them?
Answer to that appears answered by a new ad. Another cutesy three-syllable name sounds like yet another drug, but the woman on the screen quickly tells us that Homeaglow is a professional service that cleans your home—not just another pill for perpetual happiness while at home, as I first thought.
Then she boasts: “We were able to fire our house cleaner!”
Young, attractive, blonde, and willing to say “fire” with a mindless smile, she needs only a cross around her neck to qualify for Trump’s head-nodding staff.
Talk about saying the quiet part out loud! Then again, in America 2025, nothing is quiet. We now live in a reality TV show where putting someone out of work is a selling point.
Considering how many public servants have been axed these past five months, “You’re fired!” may as well be the motto of Trump’s administration, just as it was of his “Apprentice.”
Question now is whether Homeaglow’s ad is a precursor.
Is the contamination of cruelty and cynicism about to spread from the Trump administration throughout the world of advertising? If so, then where else?
And will we find it amusing when we’re ten feet tall?
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