If America’s Reign of Hate began with a TV show, maybe we can end it with one.
Face it: The combination of cruelty and crudeness of The Apprentice made him appealing to enough Americans to elect him president in 2016. And if you think that was a fluke, then you were in a coma when he won again in 2024.
He is Archie Bunker reincarnated, but with Archie’s harmless hard-headedness turned into the merciless humiliation of “You’re fired!” To those soaked in resentment constantly stirred by Fox News, those two words carried a decisive authority that made Hillary (“Stronger Together”) and Michelle (“When they go low…”) sound like wimps.
Moreover, Archie’s incidental racism is now full-blown white supremacy disguised as a law-and-order effort to control cities. To avoid the charge of racism, it is cast as suburban and rural vs. urban. If you’re still amazed that your Republican friends refuse to acknowledge that the Capitol was invaded by a mob on Jan. 6, it’s because the Republican dictionary defines “mob” as “city.”
The foremost unremarked reality of America today is that what we call Reality TV shows have nothing to do with reality, and yet enough of us are so enthralled by them that we have elected to live in one. Unreality is our new reality. George Orwell’s 1984, intended and always before read as a cautionary tale, is now an operator’s manual.
But enough of the problem we all know. To solve it, let’s start the show:
A friend suggests that we “turn The Apprentice upside down. Call it The Secretary. Instead of ending each show with ‘You’re fired,’ this would have the Chairman saying ‘You’re hired!’ to the worst candidate.”
Might take some effort to find a team of people capable of taking stage directions who are as shockingly pompous and/or ridiculous as Pete Hegseth, J.D. Vance, Steve Miller, Kristi Noem, Tom Homan, RFK Jr., Karoline Leavitt, Cash Patel, and Pam Bondi. But I like the strategy of holding up a fun-house mirror to a reality already grossly distorted. There has to be some point at which even those who superimpose The Chairman’s face on the American flag can, oh say, see how anti-American they yet wave.
So, too, the title “chairman” suggesting a corporate CEO (with a subliminal echo of Chairman Mao) is more honest than “president.” But I might prefer a title to highlight the thuggish bent of someone who hints at threats of violence and who has rewarded those who have committed violence on his behalf. Call him “The Godfather.”
Also, The Secretary suggests there’s just one. We want a depraved, demented, delusional team worthy of the one now running the country. Our title should be a warped reversal of Pres. John Kennedy’s “Best and Brightest.”
Could be a variety show (remember those?), but of various TV offerings. Start with a game show. Contestants are asked basic questions such as naming the three branches of government. The one coming closest to “Mar-a-Lago, the Westminster Country Club, and Trump Tower in Manhattan” gets the points.
Then a reality segment of an ICE raid. Describe it as lawful, neighborly, and helpful, and you get points. Then a sitcom of Noem answering questions in her latest costume, hat, lip fillers, basketball-hoop ear-rings, and necklace with cross. Describe her as intelligent, coherent, and honest, and Points R U.
Maybe then a weather forecast to let the Marines know the best time to land in Greenland, or the Navy when to surround Cuba, or the Army when to ransack Seattle. Extra points if you can recommend restaurants and nightclubs where our troops can enjoy themselves.
The highlight would be a segment with Miller & Vance wielding charts to show the need for a forever domestic war. Orwell predicted “forever wars” to sustain a police state, but those were with foreign powers. We, as “Oceania” (America), would have only “Eurasia” and “Eastasia” (Russia and China) to choose from, though we could switch either from ally to enemy or vice versa at any time and insist that it had always been that way, that no change ever happened. Alternative facts beget alternative history.
With a forever domestic war, think of all the cities and states our federal government could attack and occupy where our troops would already know the language and be able to read signs to specific targets like grocery stores and elementary schools. Call this segment “Out Orwelling Orwell.”
The contestants would then be asked for the best course of action based on what they’ve seen. Those reluctant to send US troops into US cities would be gone from the show upon return from the last commercial break. And there would be no lack of ads to accommodate all the Republican donors eager for a piece of the action.
Also banished during commercial breaks will be invasion-curious contestants who have qualms about Congress (whatever that was) or the courts. Left on our screens will be those gung-ho to inflict punishment at home and abroad–though they might want to wear masks.
The last segment will be a rendition of the National Anthem as played by a marching band. Points will be determined by who can keep a straight face while singing “land of the free” and “home of the brave.” Upon those who do, The Godfather himself will bestow the blessing: “You’re hired!”
With the point made like that, Americans might ask not how our current Reign of Hate began, but ask what we can do to stop it.
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https://www.elmundo.es/internacional/2025/08/25/68acaf5ee4d4d8291a8b459e.html

















